Does your organization generate web phone number list content by bucket? Have you ever wished that stylish, useful content could appear in multiple places so that anyone who wanted that content had a better chance of seeing it – with little extra effort and no duplicate content? At the University phone number list of Utah Health System, where I work phone number list as a web content manager, we have a basic markup structure in place to make this happen, automatically, whenever we click publish .
The phone number list idea of establishing a tagging system began when we identified a challenge: patients and others who had health questions were missing out on some of the phone number list most relevant content because they never knew it was there was here. Why? All content generated by our service was sequestered on our blog page, podcast page or news page. People visiting any of the phone number list University of Utah Health Care related websites haven't seen our blog posts, podcasts, or news stories — even though that content was exactly what they needed.
We were essentially hiding a lot of content – great, current, relevant content – from most of our visitors.
To put our best and most interesting content in the phone number list eyes of our users, we decided to reuse our blog, podcast and news content across all of our websites so people would see more of what we had to offer. about their topic of interest – whatever form the phone number list content took.
The set up
Before implementing our new approach, we published this content on the phone number list appropriate pages depending on the type of content - the blog page, the podcast page or the news page - and we transmitted the content of these three pages to the home page. But that was it. We did not feed this content to any of the other pages where it might have fit by topic.
Prior to rolling out our new program, the phone number list content we posted almost daily to our blog page , podcast page, and news page ( left ) was sent to our homepage ( right ) - and nowhere else.
The phone number list thing is, as many of you know, people rarely come to a website through its homepage. They enter where Google said to enter. And even if they ended up on the homepage, they may not care about the most recent content (which the feeds show). People wonder what to expect from their loved one's type of cancer or worry about certain symptoms they are experiencing.
With our uncoordinated content spread across 33 major sites and several other subsites - managed, in some cases, by independent individuals or teams - even the phone number list most motivated visitors to our site weren't seeing all the phone number list content relevant to their issues health.
Prior to our content integration, these two typical pages on our healthcare site – the phone number list Women's Health Services landing page (top) and the Breast Health page – did not show any relevant content from our articles. blog, our podcasts or our news. (To see what these two pages look like after our content integration, see the phone number list following images below.)